A two-week digital marketing school has commenced in Lagos state for Nigerians who aspire to be grounded on how to boost their businesses or pursue a career in the field.
The school started by NAIJ.com, Nigeria’s number one online news medium is for individuals who wish to master digital marketing and learn how to influence the world of digital media;
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Those who attended the opening of the school as well as the first training on Monday, August, 28, included graduate students who want to build a career in digital media, entrepreneurs who want to advertise their business in digital as well as managers who want to improve in digital media knowledge.
Topics in the ongoing training include:
Module 1. How to build a business in digital marketing? Genesis cases from US, Africa and Latin America
Module 2. Digital ecosystem: How to be among top 5% of ads users notice •
Module 3. Digital strategy: How to walk a customer down the path of purchase •
Module 4. Social media marketing: How to build a community with 10 MM fans? •
Module 5. How we produce content for #1 digital media in Africa? •
Module 6. How to make a video worth 15 million views?
NAIJ.com Digital Marketing School opens August 29 in Lagos drawing young graduates and entreprenuers tp learn the best of digital marketing
The training affords the participants the opportunity to learn the basics of digital marketing first hand from key players in the industry.The training will involve 4 lectures per week (8 classes in total), where participants will get the opportunity to learn the basics of digital marketing first hand from key players in the industry who already possess all the important knowledge on how to influence the digital market.
Goke Olaegbe group head NAIJ.com delivering a session at the diigital marketing school
Some of the topics include to be treated include: How to build a business in digital marketing, Genesis cases from US, Africa and Latin; Digital ecosystem: How to be among top 5 percent of ads users notice; Digital strategy: How to walk a customer down the path of purchase.
The Digital Marketing School aims at inculcating the best of digital marketing strategies drawing from global best practices on participants
Others include: Social media marketing: How to build a community with 10 MM fans; How we produce content for #1 digital media in Africa; and How to make a video worth 15 million views.
NAIJ.com Digital Marketing School brings together the future players of Nigeria's digital marketers
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Participants at the Digital Marketing School
Accordingly, Nigerians who benefitted from the digital marketing training are those who registered before August 15, 2017.
Mr Tony Head of Public Sector Group NAIJ.com welcomes participant
The beneficiaries were chosen after an online test carried out in August at the closing of registration.
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